Top Ten Things Gamespot can Teach us about Mastering Event Video
Gamespot is Incredible at Producing Event Video Coverage – This is What They Can Teach Us
E3 is THE video gaming mega conference where all of the top publishers and manufacturers make big-time announcements. As one of the largest media/news/blogging companies in gaming, Gamespot knows a few things about creating compelling event video content, and delivering it to all the right platforms. Gamespot understands that big news happens at E3, and they know exactly how to get all of the top stories to all of the right social media platforms. Repertoire produced both stages and the ENG coverage for Gamespot at E3 from 2014 until 2019. Note, E3 hasn’t happened since 2019 (cough, pandemic), but things are looking better for 2023.
Top Ten Things we can Learn About Event Video from GameSpot’s Coverage at E3
- Gamespot has a booth on the conference floor set up as an event video studio with a live audience
- A second remote studio is set up for correspondents/analysts to interview partners, publishers, producers, creatives and executives
- ENG crews cover man-on-the street event video, B-Roll and interviews in and around the multi-million dollar event booths
- Both the live studio and remote studio livestream event video all day during the conference
- Dozens of editors chop up content custom tailored for gamespot.com, twitch, youtube, facebook, tick tok, twitter etc.
- Writers, bloggers and editors work together to churn out relevant and timely multimedia content
- Gamespot pipes in remote footage from all major keynote announcements (Sony, Nintendo, Microsoft etc)
- News analysts discuss what Sony, Xbox, Nintendo might announce during their keynote
- We cut from the news analysts, to the big keynotes, back to the news analysts – seamless pre-show and post-show
- The highlights from keynotes, studio 1, studio 2, and the ENG are pumped out to the world to an insane amount of viewers (sorry can’t disclose numbers)
- (Bonus) Animated graphics, splashes and lower thirds are produced before the event and used in the livestreams and short and long form event video content
So, What Can Event Producers Learn from Gamespot’s Legendary Event Video Coverage of E3? And how can this help you reach a much larger audience?
Our clients have been increasingly incorporating different elements of Gamespot’s brilliant video event coverage for years. We’re not saying Gamespot invented any of these event video tricks, but having worked with hundreds of clients, we can attest that Gamespots execution is near flawless. Hence the case study. And even though most of our clients aren’t media companies, they still want to reach the largest and most targeted audience with their message whether it’s an app update, product launch, acquisition or an internal sales meeting.
Build a Video Studio At Your Event
Many of our clients are now building an event video studio to create, cut and distribute high-quality content. It’s been happening for years, but trending up. If you think about the millions a business spends to produce an event, the relative cost of setting up an on-site event video studio to reach a global audience via video makes sense. Event video studios give analysts, hosts, executives, client partners, stakeholders and the opportunity to spread important event highlights far and wide. A great philosopher once said, “If you’re not pushing timely event highlight videos to the web, did the event even happen?”
On-Site Editing Teams – Crank out Event Video – Make it Multimedia
More of our clients, usually savvy agencies, understand the power sending event highlights to all of the right channels in a timely manner. The livestream is often multicast to several different streaming platforms, FBlive, Linkedin Live, Vimeo Live, Youtube live. Edited event video highlights or announcements are chopped up and formatted custom for youtube, Tik Tok, Twitter, Instagram and more. Strategies change depending on the target audience and message. Bloggers write stories about the event content embed video into the post for increased search engine optimization rankings.
Utilize the Live Audience to Increase Event Video User Experience
If your event capacity is only 1,000 people, but you want to reach millions, fill the audience with super-fans and press. For more ideas about how to do this, check out our other blog, Top 10 Top Ten Ways TED makes Event Video Engaging. If you’re looking for an event technology partner with a great team, we’d love to hear more about your next project.
